"Increase your online visibility today"

Wherever your clients are looking online, we'll make sure you get found first

Google | Yahoo | MSN | Facebook | Smartphones

Dear therapist

Does your business need new clients today?

Do you know how to reach them in the current internet landscape?

No doubt you're aware that many things have changed over the last few years and several forms of traditional advertising such as Yellow Pages and newspaper advertising are no longer effective. Today your clients are mostly using Google, Facebook, and more than ever they're using their mobile phones to access the internet and find the things they're looking for.

Massage World would like to offer you a very special marketing package that will make sure that you have all your bases covered and that you stand the best possible chance of getting found.

If you're not visible wherever your clients are looking, then how will you ever get noticed?

Here's a quick overview of what this package will give you and then you can read below for a greater explanation:

1) Search Engine Optimisation - This service will ensure you get found on the first page of Google and other major search engines. This is vitally important if you want to get new clients from the Internet. Hardly anybody looks in Yellow Pages these days, but almost everyone uses Google.

2) Google Places Optimisation - If you're a local business then it's vital that you have a Google Places account and that it's well optimised. Google Places listings usually get shown first when people conduct a local search in Google.

3) Mobile Phone Optimised Website - Around 25% of people are regularly using the Internet on their mobile phones. If you do not have a website that is optimised for mobile internet then you could easily miss out on a lot of new clients, who can't easily view your current website on a small screen.

4) Facebook Fan Page - Over 600 million people now use Facebook, and chances are most of your clients are using it too. If you don't have one already, then we will build your business a special Facebook fan page and teach you how to use it for maximum effect.

5) Website Appraisal - Getting people to find and visit your website is only half the battle. If you want your site visitors to become new clients then they have to contact you first. We will take a good look at your website and suggest ways you can improve it to increase the likelihood of people contacting you and not one of your competitors.

Once you have these 5 things right, you should find it much easier to consistently attract new clients through the internet.

Please keep reading below for a greater explanation of what you'll be getting with this unique marketing package.

1) Search Engine Optimisation

Search Engine Optimisation (SEO) is what enables your site to rank on the first page of Google so that you always get found by people who are searching for what you offer.

Market research has found that over 70% of people rarely look past the first page of Google search results, so if you're not ranking on the first page then the odds of your site ever being seen are slim at best.

If you're not on the first page of Google then up to 10 of your local competitors will be there ahead of you, and they will be the ones benefiting and getting all the new clients.

Yellow Page advertising has been ineffective for most people for several years now. Bill Gates said a few years back that "Yellow Page usage amongst people below 50 will drop to near zero over the next five years." and his prediction has essentially come true.

A market research company called the Kelsey Group found that as much as 97% of consumers (with an internet connection) now use the internet to research the buying of products or services in their local area. The Kelsey group survey also researched which tools people are using when they search online. They found that:

• 90% use regular search engines (Google, Yahoo & Microsoft Bing)
• 48% use Internet Yellow Pages
• 42% use comparison shopping sites
• 24% use vertical sites (A vertical site is a site like Holistic Local that specializes in a particular market or niche)

To reach the top of Google your website pages need to be well optimised for your most relevant keyword phrases. A keyword phrase might be something like "Sports Massage Therapist in Cambridge"

Our SEO service will ensure that your site is optimised for 3 of your most relevant keyword phrases. So, for example, let's say you're a therapist and you offer Massage, Reflexology and Aromatherapy treatments, then we will optimise your site so that it ranks in Google for those keywords (plus your local area).

Search Engine Optimisation is easily one of the most effective and important long term investments you can make in your web marketing mix. It is absolutely essential to get it right if you want to attract new clients through the internet. Never underestimate the number of people searching Google and other search engines for what you offer.

2) Google Places Optimisation

What is Google Places?

Whenever you do a local business search on Google, you may have noticed that some of the results you get back look a little different to normal search results. These results include business addresses and phone numbers and also have their own marker which is displayed on a map of your local area. These results are pulled from Google's local business directory which is now known as Google Places.

Google Places allows you to include your business contact information, hours of operation, directions and even photos and videos.

Our Google Places optimisation service will ensure your business is more likely to be shown first when people do a local search.

Here are the advantages of having a professionally optimised Google Places listing:

1. A professionally optimised Google Places listing will ensure that your business address and phone number is shown first to the 80%+ local consumers who are using Google to search for local products and services.

2. Optimised Google Places results often get shown above the normal organic search listings so you're more likely to be at the top when people search for you.

3. Google Place listings are also more mobile friendly if people are searching Google on their mobile phone.

4. You can use Google Places to easily create and implement coupons for promotions that will help you attract new clients more easily.

5. An optimised listing will give your business a competitive advantage because most companies are not yet fully taking advantage of what Google Places offers, therefore you'll likely be ahead of most of your competitors.

A Google Places listing puts you on the Google map.

3) Mobile Phone Website

Have you noticed just how popular smartphones have become lately? Whether iPhones, Android phones or Blackberry's, it seems that almost everyone owns or plans to own a smartphone these days.

Did you know:

• Mobile web growth is happening 4 times as fast as the Internet.
• 25% of US mobile web users only access the web from their mobile phones (Source: On Device Research, 2010 as reported by MobiThinking)
• The smartphone market is now larger than the PC market. Smartphones outsold PCs in the last quarter of 2010 with 101 million to 92 million (Source: IDC)
• Consumers are 51% more likely to purchase from retailers that have mobile-specific websites (via Mobile Shopper session at NRF 2011)
• It is expected that half of the US population will use a Smartphone by the end of 2011 (Asymco.com, 2010)
• 23% of the UK’s mobile phone users now use their handsets to access the internet That’s according to Ofcom’s latest findings and marks a growing trend in the British population going “mobile” in their browsing.

One thing you can be absolutely certain of is that mobile internet is not a passing fad, and its phenomenal growth is not going to stop anytime soon. Within a few short years almost everyone will be using smartphones that allow them to access the internet and find the information they need from wherever they may be.

So what does this mean to your business?

If almost 25% of  mobile web users are only accessing the internet through their mobile phone then many people are likely accessing your website on their phone. Many of these visitors could be potential clients or customers.Which leads to another question...

How mobile friendly is your website?

Do you know that most websites don't look very good on a mobile phone? They're usually slow to load, difficult to view and are not suited for people who are on the go and just want quick and easy access to your most important information.

What would potential clients see if they looked at your website on their mobile phone today?

Chances are, most people will see a website that's not very easy for them to see or navigate around. Finding the information they need might prove to be a very frustrating experience, and a lot of people probably won't persist for very long.

If you own a smartphone (or you have a friend with one) why don't you take a look at your web site right now. How does it look? Is it easy to read and simple to navigate?

Now, imagine if someone could access your website on their mobile phone and within just a few seconds they could access all your essential information. Including:

• List of your services
• Opening Hours
• Address and Google Map
• Call Button
• Social media links

How cool would that be?

Well that is what we're offering you with this service!

We will create a special mobile friendly website for your business that your clients will positively love because it gives them quick access to the information they need at the touch of a screen. Your new website will be packed with mobile friendly features that will encourage potential clients to contact you.

Your site will look great on all Smartphones such as iPhones,  Android Phones, Blackberrys, and also many normal phones that provide web access.

Key features:

	About us - Tell your customers about who you are
	Opening hours - Display your hours of business for each day of the week
	Services - List each of your services
	Full website - Link to your full website
	Call us - Just one click and your customers can be calling you
	Find us - Displays your address and location on a Google Map
	Call me back - Easy option for your customers to request a callback from you
	Leave a message - Clients can easily send you a message
	Coupons - Give your clients special offers
	Social networking - Let your customers connect with you on Twitter, Facebook, and LinkedIn

4) Facebook Fan Page Setup & Training

What is a Facebook Fan Page?

A Facebook fan page is a special type of profile page on Facebook for your business or organisation. They are free to make yourself but some people find the process a little complicated and don't fully understand how to get the most out of their page.

Whenever someone “likes” your fan page they automatically become a fan and from then on they will see your fan page updates appear in their Facebook newstream. As long as you use it carefully it can be an extremely powerful way of marketing yourself, however many people get it all wrong.

Whether you think you love or hate Facebook, nobody can deny the fact it's now become a huge part of our culture, and is even being used as a tool to bring down oppresive regimes and promote freedom.

Over 600 million people worldwide now use Facebook, and about 50% of those users log-in to Facebook at least once per day, and often spend up to 1 hour per day using it. That is far more time than anyone spends using Google most days.

If you don't yet have a presence on Facebook then you're missing out on what can be a really powerful marketing tool if used in the right way.

5 Reasons why your business should have a Facebook fan page

1. Chances are that a very high percentage of your existing and future client base are already using Facebook. By allowing them to connect with your fan page you can easily and unobtrusively keep your business within their awareness, particularly if you provide quality information that is useful to them.

2. Facebook Fan pages are accessible to everyone, even people who are not members of Facebook. Fan pages are increasingly being ranked highly by Google so it also gives people another way to find you in the search engines.

3. They are a great way to build trust and credibility. Fan pages are often perceived as being more inviting than web pages, and if you use them correctly they can be much more engaging and interesting for your customers.

4. Maintaining a Fan page is relatively simple and cost free (although it will require a little bit of work)..

5. If your business is to thrive then you need to stay current and even ahead of the trends. You need to have a presence wherever your customers are, and right now most of them are on Facebook.

Now it doesn't cost anything to create your own Fan Page and you can do it yourself if you like, however some people are finding the process a little confusing and as a result they are not getting started with it. By allowing us to do the work for you you can forget about any perceived stresses or complications that it might involve.

Not only will we create the Fan page for you, but we will provide you with a written user guide and also give you a 1 hour Skype consultation about how to make the most of your Fan page, so that you easily attract new customers rather than repel them!

5) Website Appraisal

How effective is your website?

Sadly, many web designers don't know much about making effective websites. Many of them are good designers and can make great looking websites, but an effective website has to do a great deal more than look sexy. And because of this problem, a lot of web designers are leaving their clients with websites that don't deliver results and leave you feeling disillusioned with the internet as a marketing tool.

Is your website regularly turning your visitors into new clients? Are people contacting you regularly?

If several hundred people are visiting your website every week, but hardly any of them are contacting you then you don't have an effective website, and that's probably because your web designer just wasn't up to the job.

As part of this overall service we will assess your website for you and provide you with simple road-tested solutions on how you can make your site more effective so that more people actually contact you and become your clients.

This will only be an appraisal and we will not implement the suggestions for you, but you can take them to a web designer or we can help you with them should you wish to implement them.

In conclusion

This is the most complete marketing package we have ever offered, and it will make sure that you will always get found on the internet by people looking for your services. It covers all the places where the majority of your clients will be looking. These are:

- Google and other major search engines (Yahoo, Microsoft Bing)
- Google Places
- Facebook
- Mobile Internet

Due to the amount of work involved we can only take on a very limited amount of clients (maximum of 2 clients per week) with this service - unless the demand is such that we can expand the size of our team.

We've seen several companies offering much less than this package but charging well over £1500 ($2500+), however we realise that kind of price is not affordable for many Massage World reader, particularly in a difficult economy.

The cost of this marketing package is just £595 ($995) and once we get started the work will be completed within 10 working days, although it may take several weeks before you see improvements in your search engine rankings because that doesn't happen overnight.

If you have any questions about this package or just want us to get started then email  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

or call Carl at 020 7387 9111