Effective Web Design and Search Optimisation Services from Massage World

Massage World has partnered with Top Therapist to offer an exclusive web design service for massage therapists. If you're looking for a brand new website, or an update of your current site, then get in touch.

Why Choose Us?

If you need a new website and you've been researching different web design companies then you may have discovered you have a lot of options available, and all with different price tags attached. Sometimes it can be hard to figure out the benefits of choosing one service over another. Here's why you should consider Holistic Local Web Design:

Websites that get top search engine rankings

If your website can't get found in the search engines it's of little value to you, because very few people will ever visit. A website without visitors is like a shop without customers, and the only way to get hundreds, or even thousands, of new visitors who are interested in what you offer, is to get your site ranked highly in the search engines.

Recently a market research company called the Kelsey Group found that as much as 97% of consumers (who have an internet connection) now use the Internet to research the buying of products or services. People are no longer using traditional methods like the Yellow Pages, in fact Bill Gates, the head of Microsoft, said in 2007 that he thinks “Yellow Page usage amongst people below 50 will drop to near zero over the next five years.”

Most people are not even using the Yellow Pages website either. Instead they're using common search engines like Google and Yahoo to find what they're looking for.
The Kelsey group survey also researched into what tools people are using when they search online. They found that

• 90% use regular search engines
• 48% use Internet Yellow Pages
• 42% use comparison shopping sites
• 24% use vertical sites (an example of a vertical site would be a therapist directory)

The simplest and most effective form for long term business success is constant exposure to your potential market. A website built by us will get you to the only place that matters, top of the rankings on Google. Research conducted into peoples search habits have found that between 70% and 90% of people never look past the first page of search results!

Many businesses already have nicely designed websites with some good content, however no one will see it if its on the 5th page of a Google search. You need to be on the front page of Google now, and we will do our best to get you there.

Please note: We can usually guarantee first page rankings for local businesses who are looking to only attract clients from their local area. If you have a national or international based clientele then we can't make first page guarantees due to the increased amount of competition you will likely have.

A website that puts you in control

You probably want to be able to edit your website yourself, but you don't want to get a headache while doing it! No problem!

Once your site is built and operational, we give it to you! But there's nothing to fear. Wordpress has been designed with the IT novice in mind. It was designed to be used by anyone with minimum fuss and headaches.

You can access your WordPress Control panel from any browser, so in theory you can edit your website from anywhere in the world be it from a laptop or internet cafe.

Things that you can easily do yourself include:

• Add new pages if you expand the services you offer
• Add new blog posts & comments, or news articles
• Keep the content fresh by making periodic changes to the site ( excellent for keeping the site at the top of Google as well!)
• Manage and edit the client testimonials page as you see fit.
• Add videos, photos or audio to enhance the personality of your website

Complete flexibility at your fingertips and you don't need to have any technical skills for this! Your new website will easily allow you to get on with the job of keeping your many new clients happy.

A website that's future proof!

The modern internet is an ever evolving landscape of new ideas and experiences and it's easy to get left behind. Many websites today appear like relics from a distant past – and we're not just talking about websites that were built many years ago. Many web design companies today are still creating websites that look like they are ten years old!

We wanted to provide a service with a difference – affordable websites that will always keep up with the times – AND stay at the top of the search engines – which is the only place that matters!

For that reason we build our websites using WordPress. WordPress is an award winning, state-of-the-art content management system that makes managing your website a breeze. WordPress has a huge team of world class developers constantly improving and updating the software. Each time a new version is released you simply click on a button to update it. Not only that but WordPress is infinitely extendible. Thousands of plug-ins have been created for WordPress that can give you additional functionality – all of which you can install with the click of a button. Whether it's Facebook integration you want, Twitter integration, or some site that hasn't even been invented yet, you can virtually guarantee that there will be WordPress plugin that will do the job.

WordPress is also template driven which means that changing the look of your site is dead easy. Should you ever desire a fresh new look you'll never have to build a whole new web site. You simply get a new WordPress template – either custom designed or from one of the many websites where you can buy or download them for free.

Click here to see some of the key features of WordPress

A website with a blog & social media integration

If you spend a lot of time on the internet then you're probably aware that blogging has become a huge phenomenon over the last 5 years or so. Perhaps you're wondering what all the fuss is about. Here are a few reasons why many business owners are finding tremendous value in having a blog:

• It's an easy publishing tool. A blog allows you to easily write and publish new pages to your website at the push of a button.
• A blog allows you to easily communicate with your clients and prospects in a non-intrusive manner. Websites often lack personality, but a well written blog can easily help you project your personality. Ultimately, people like to do business with a real person (and usually a person they like) and a blog can demonstrate there's a real human being behind your business which should have the affect of making you more approachable.
• A blog can be used to demonstrate your expertise or knowledge in a particular area. If people regard you as an expert or a leading authority in what you do then they will be far more likely to use your services.
• A blog can be a nice easy way to get client feedback. Most blogs offer the reader the ability to leave a comment below a blog post. This can help you improve existing products/services, or develop new ones.
• A blog can make your website ‘sticky' and encourage repeat visits. If your website does nothing more than promote your services then there's very little reason for anyone to return, but if your website is constantly providing new and useful content through your blog then people will more likely keep on returning and that keeps you in their awareness.
• Your blog can easily be linked to Facebook, Twitter, LinkedIn, Digg, and all the other social media sites that expand your businesses influence online. Some of the most successful enterprises today are leveraging the power of social media to great effect and with your site, you will too.

A website that's affordable

We have three web design packages to suit all budgets.

Basic Package

Our basic package assumes that you already have artwork and a logo (or that you're happy to use the artwork that comes with a pre-existing template) and that you just want a simple site with good search engine optimisation. Here's what you get:

- Domain and hosting for 1 year
- Wordpress installation and setup
- Up to 6 pages of content created for you (you supply us with the text)
- You can easily add unlimited additional pages yourself
- Search Engine Optimisation for up to 3 keyword phrases
- Blog & social media integration

Our basic package costs just £395

Standard package

Our standard package will include a customised design by a professional designer to your specification. This can include a logo, a banner or both.

- Domain and hosting for 1 year
- Wordpress installation and setup
- Up to 15 pages of content created for you (you supply us with the text)
- You can easily add unlimited additional pages yourself
- Search Engine Optimisation for up to 6 keyword phrases
- Blog & social media integration

Our standard web design service is £595 and gets you EVERYTHING you need for your business. Designed and optimised by web professionals to get to the top of the rankings.

Custom Package

Our custom package includes everything in the Standard Package plus anything extra you might need, such as newsletter integration, shopping carts, ebook selling.

You will be quoted a custom price based on the specification you give us.

This one off setup fee provides you with the full working website, topping the rankings and the backup to maximise its potential, with ongoing support in the form of business tips and articles to generate more business.

Your website is an important investment that should recoup it's costs and provide ongoing value to your business quickly.

Which ever company you decide to use, this is what you should always look for in a new website:

• A website that looks professional, slick and impresses your visitors
• A website that will always be found by people searching for your services
• A website that's easy to update and add new content
• A website that is future-proof and grows with your business
• A website that integrates with all aspects of your internet marketing such as social media, Facebook etc.

All our packages include the following:

Initial consultation – by phone or Skype we'll speak to you about your requirements and get clear with you about what the best keywords are to optimise your site for the search engines. Many business owners unwittingly choose the wrong keywords for their search engine optimisation and then fail to get new clients.

WordPress Installation and site build – We will set up your site for you with up to 10 pages of content (content must be written by you, but we will advise you on that). We don't just give you the standard WordPress installation, but we give you the super duper deluxe version with many of the top plugins pre-installed for you. See the full feature list.

Ongoing Support - Should you have any questions during the creation process, such as questions relating to content then feel free to give us a call.

Final Consultation and WordPress training – During a final call (Skype preferred) we will train you on how to use WordPress as well as give you plenty of tips and advice on how to have ongoing success with your website.

1 year hosting - Your first year of web hosting is free. After that it's £75 a year, however you are free to take your site wherever you like. Almost any hosting company will be able to host your WordPress web site for you. If you already have a hosting company that you're happy with then we will probably be able to setup your site with your current web host.

Examples or our work

Here are a few examples of Wordpress sites that we have built

http://harrogatemassagetherapist.co.uk

http://thebodyworkstudio.co.uk

http://eastbournesportsmassage.co.uk

What people have said

“I am delighted with the website and search engine rankings that have been achieved to date. I have seen an increase in traffic to my website and unbelievably it has already nearly paid for itself. My new clients have reported choosing to use my services because of how professional my website looked!” - Madeleine Harvey - http://harrogatemassagetherapist.co.uk

"Andy is a serious expert and has certainly withstood my rather demanding requirements. At times even he admitted that there were things he was doing for the first time! But no job is too small, nor too big - Andy will find an answer to everything! If I wouldn't recommend Andy for all your website-related jobs, I wouldn't recommend anybody." - Chelsea-May Hewlett

"Andy Metcalfe is a great person to do business with, not only is he a professional at his job. But he will also go the extra mile to make sure that your site is working as you would like it to work. I can only recommend that you use his services." - James Christian Silbers - Giving A Click

"I have consulted Andy about making modifications to my website and found him to to be very open and approachable. He listened carefully to what I had to say and very quickly reached an understanding of what I was hoping to achieve. I've learned a lot about internet marketing and website design as a result of my consultation with Andy and am now a lot clearer on which solutions would be most applicable to my needs." - Sally Lever

"My website was already bringing in new clients based on my own research to ensure it was effective as possible, but my consultation with Andy Metcalfe revealed that there were several very straightforward factors concerning the content I had missed and other areas I had not realised were important to help my site to rank more highly with search engines. Andy explained in simple terminology how his recommendations could improve my site and I found his practical and friendly approach very helpful. I am now looking forward to even better responses in the coming months." - Malcolm Moore, Shamanic Practitioner

Get in touch

To find out more about how we can improve your internet presence call Carl at Massage World Magazine on: 020 7387 9111 or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it